Content Repurposes
Many of you struggle with content! Content Management, Curation, Dissemination and more.
Every time we are approached to develop content for a nonprofit, I always respond with ‘’ah! Ah! but there is so much content here already.’’
The big problem is not that you are not transforming lives with your messages, it is that you DO NOT KNOW what to do with what you have.
This is why DFA launched 150 Content Ideas for your nonprofit – You can download HERE
Here is what you should know and do in these simple steps.
- What you have can work excellently for you; you just have to think about it differently!
First note, everything you do presently in your organization is content.
“Your beneficiaries story your recent funding partner. Your idea your team’s behind the scene efforts”– it is all CONTENT.
Below are simple steps to further categorize the different content types we have;
- Teaser
- Videos
- Quotes
- Press Releases
- Research
- Life Changing Stories
- Direct Mail
- Webinars
- FAQ
- Polls
- Infographics
- Events
See it is plenty… just manage these ones haha.
Now, what do you do with all these… continue reading. Let me introduce you to the ‘’Pyramid Approach’’
Step 1
Focus on creating big pieces of long-form content, and then split them into smaller pieces. Long content takes a larger amount of time to create: press releases, webinars etc.
Step 2
Break them into short-form versions such as: blog articles, images, quotes, etc.
Step 3
Disseminate across your different platforms. You could post this information on your website, email newsletter etc. Take images, quotes, statistics, etc from that webinar, program, event and share on social media. In this way, you are moving up the pyramid and creating “efficient” content.
SIMPLE!
Let me tell you a bit about distribution
Think about all the channels you use for your content marketing.
At a minimum, you should be distributing your content via email, your website, and social media. You should be distributing both your long-form, cornerstone content and your short-form content.
Do not generate content and leave it hanging, always have a strategy for disseminating.
If you are interested in purchasing a
Social Media Content Calendar Template – CLICK HERE
150 Content Ideas – CLICK HERE
Let me go and reflect if I should give you many more of the juicy templates we have.
Until then look out for our announcement on Friday.
Cheers
Written by Chidi Koldsweat.