Tips to Grow Your Non-Profit Organic Reach on Social Media

Having an organic reach ensures that your organization can grow an impactful network that could be of great use in the future.

1) Learn best practices for each platform: Never take a one-size-fits-all approach to social media marketing, especially with organic content. To reach the most people, organic posts need to be optimized. And to optimize content, you need to understand the platform and audience you’re optimizing for ⁣
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2) Develop a content strategy: No shortcuts here. If you want organic content to perform well on social media, you have to put some thought into it. If you don’t spend time on a social media content strategy, why would a stranger spend time on your content? ⁣
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3) Be consistent, : You know the drill. Post regularly and post at the right time. When is that, exactly? It’s when your audience is online and active. Hootsuite found the best times to post on Facebook, Instagram, Twitter, and LinkedIn. ⁣
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But definitely double-checks your analytics and adjusts accordingly. ⁣
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What are you waiting for?