What you do should be documented as much as possible as it contributes to the world knowing about you. It is important to share different stories so that stakeholders have a better understanding of your organization.
1) Social Proof Stories.
What are your members, donors, or your partners saying about you? How have they been moved by your work? Who are your biggest supporters?
2) Values & Ethics Stories.
In these stories, you depict the values and ethics that are at the core of your organization. Examples of core values can include integrity, excellence, empowerment, respect, embracing diversity. Value stories will help people identify with your organization. A major reason people give is when there are shared values.
3) Founder Stories. In telling your founder story, you need to ask the following questions:
Why was your organization started in the first place? Who identified the need? What was that like for them? What were their struggles in the beginning?
These stories are by far the most important. Donors, volunteers, staff, stakeholders – they all want to know what impact your organization is having on the problem, the cause, and the world.
Are you affecting change? How can you showcase the great work you are doing through those that you have helped?