When planning your marketing plan it is easy to make mistakes that may affect your content and even how the general public views you.
Below are key things to avoid:
1) Designing a nonprofit logo without variations: As you build your organization’s brand, a high-quality logo is a must-have. You’re going to use it everywhere online and in print, which also means that it’s important to have it in a variety of different file types
2) Don’t purchase a short-sighted website domain name. Donors are looking for a website domain with .org instead of a .com as one of many ways to verify your nonprofit status. Purchase both versions if available, but the .org should be the primary. (We typically recommend NameCheap as the place to go.)
3) Don’t use Facebook as a website substitute. I have said it several times. These platforms are not ours. They are renter properties. Your website is the only platform where you can tweak things around as much as you like.
4) Don’t use personal email for bulk messages. In addition to looking unprofessional, it can be an unpleasant experience for the recipient. Please use Mailchimp, it is more affordable and free for start-up nonprofits.
5) Not setting up organizational email addresses
Since you now know how great it is to have a nice domain name, set up official emails.
Setting up a Google for Nonprofits account is a free and easy way to use Gmail for your organization’s email addresses with your domain name tacked on the end.
So which of these mistakes have you made and currently working on rectifying? Remember Marketing is all you do within your organizations and these are some of the basic areas to start with!